poor pay per click quality scores in google?

If you are like many advertisers lately, you may have been seeing your AdWords quality scores listed as "poor" or been given the old "Inactive for Search" slap from Google. Your once vibrant, effective pay per click account is slowly getting picked apart.

What's bringing you down? It could be a number of things. Look to see if your ad text is relevant enough to each of the keywords they appear on. Are your ad groups too broad? Are they stuffed with a variety of keywords that can't be directly spoken to with your ad copy? Break those up. There's other nuances as well.

To turn your ad campaign into a winner, especially in the eyes of Google, you'll need to make an extended effort. The changes and shifts you make may not be easy. You'll need to log in the time and effort. But intelligent effort can make you into a top competitor and keep your PPC cost down at the same time.

At our PPC management company, the client accounts we see are almost without exception in dire need of an overhaul. If you have been using Google for awhile or even a short time you know that the pay per click marketplace has changed. It's rare that we see an account that has successfully adapted to these changes. There are new rules to consider.

Take a closer look at your campaigns and see if you have an excessive amount of keywords in each ad group. If so, it's time for a change. Don't stay in the same rut of having ads that are too general and/or not in sync with the keywords in the ad group.

The Google Quality Score reacts positively to ads that are sharply focused. Build out your account, campaigns and ad groups with that in mind.

Another powerful way to throttle up Quality Scores is simple, but the difficulty lies in the execution -- daily split testing. With consistent, daily monitoring and testing of your ppc ad copy, you'll see your click through rates and Quality Scores rise. The key is to do this continually.

You can't afford to neglect your investment in PPC advertising. Competition and changing Quality algorithms from search engines dictate that you continuously fine tune and improve your campaigns. Don't just look at it once and forget about it.

It takes work, but a healthy pay per click campaign almost always has continual intelligent effort behind it. If you can't afford to invest the time that is needed, hire a professional pay per click management company. If you can and you've got enough knowledge, don't delay the work. Every day you put it off, you spend more money on keywords that are leaking funds from your account. So, roll up those sleeves and get to work!

Article Source: http://www.aword2thewise.com

Josh Prizer is a Senior Account Executive and AdWords Expert for Zero Company Performance Marketing, a ppc management firm. Visit his site to discover more on how to improve your PPC advertising campaigns and performance.

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